Empowering Founders to Create Impactful Products Experiences

Based in Malaysia, I focus on designing what matters to stakeholders
and delivering the best results for businesses.

Redesigning Malaysia's homegrown e-commerce app for a seamless, unified iOS and Android experience.

A full rebrand and dashboard overhaul for a fast-growing virtual-assistant platform.

Designing Maxis' digital-only telco sub-brand from first concept to launch.

An enterprise platform that automates work delegation to remote freelancers across timezones.

A medical-grade patient monitor UI grounded in clinical conventions and mobile-friendly data visualisation.

A home-based fishing-tackle brand built from RM500, generating around RM55,000 in retail sales during 2020–2023 while balancing work and family.

A digital-first internet service provider for high-rise homes and offices, carried from brand to working product.